The premise behind Proposition 37 is simple: People should have the right to know what is in the food they are buying. This ballot initiative would require the food industry in California to say on labels if the food it sells has been genetically modified. After that, it’s up to the consumer to make a choice.
Over the past week California Right to Know, the group behind Prop 37, has launched some new ads to make its point. And, if the 30-second TV spot below seems a little over the top referencing old chemical and tobacco spin campaigns for Agent Orange, DDT and cigarettes, remember that those first two products were made by the top funders against Prop 37 – Monsanto, Dow Chemical and DuPont.